Premium Stationery iPad App


We teamed with American Greetings to develop a creative, elegant and engaging solution to the impersonal nature of emails through a unique and creative iPad application, bringing the art of letter writing to the tablet space. The app allows users to fully customize stationery designs with pictures, theme-specific design elements, fonts and more, and share the final result via email or Facebook.


  • - Blue Mountain had a vision for the stationery design, and needed a user interface expert and development partner.
  • - Blue Mountain closely protects their brand through their style guide, and their brand had not yet been launched within the tablet space.
  • - Brand, creative and development teams were located in three different cities in three different time zones (Los Angeles, Cleveland and Spain).


  • - AvatarLabs came aboard as a partner to build the application and design the user interface.
  • - We formed the strategy for the overall user experience and remained focused on the core target demo to perfect the user interface accordingly.
  • - We brought the shared vision to life by creating animations and transitions that brought the BlueMountain brand to the tablet space, within the parameters of the brand guidelines.


American Greetings was thrilled at the results of the collaborative process between their brand, creative and marketing teams and AvatarLabs, and the app continues to enjoy an average rating of 5 stars.