Assssin's Creed Revelations
Facebook Execution
The premise of this concept is that at designated thresholds leading up to the
print reveal of the key art on May 5th, 2011, online fans will get glimpses of the key
art, depending on their participation. The key art will exist in the "The Assassin
is Striking" tab on Facebook, completely obscured by multiple layers of dynamic, animating
digital and video ?noise.? The animation will contain intriguing clues to the
upcoming storyline such as Arabic names, GPS coordinates, teaser phrases along with video
scan lines, artifacting, and game-related symbols. The app will track, in real time,
the number of Tweets (with a specific hashtag) and Facebook posts executed through
the app. With sharing tools front and center, fans will be enticed
to share the entire experience with their social network.
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