Thought of That

Online Campaign :: Case Study

Rich media banners

Brand awareness banners


Our goal with the Fisher-Price Thought of That online brand launch is to position the brand as the hero for Millennial Moms; as the fresh, empathetic, and contemporary solution to all their parenting needs. A new mom grows just as fast as her newborn, and has different needs as her child grows. Fisher-Price has thought of everything both will need at each of those stages. From infancy to age 1, Fisher-Price has Thought of That.

AvatarLabs partnered with Fisher-Price (a subsidiary of Mattel) to generate a digital campaign to reach these moms. Because there are a variety of products intended to address different categories of needs, we collaborated on creating a color and iconography system to help moms differentiate between items needed for Entertaining Your Baby, Soothing Your Baby, Developing Baby's Senses, Baby's First Birthday, Grow With Me and more. The online banner campaign is complemented by a shoppable TV spot hosted on various video networks where moms can click to purchase the different items that appear in the spot directly from the video.

The campaign will expand and evolve in a myriad of ways over different digital platforms this Spring - stay tuned!